# A case study of Generative AI in MSX Sales Copilot: Improving seller productivity with a real-time question-answering system for content ...


In this paper, we design a real-time question-answering system specifically
targeted for helping sellers get relevant material/documentation they can share
live with their customers or refer to during a call. Taking the Seismic content
repository as a relatively large scale example of a diverse dataset of sales
material, we demonstrate how LLM embeddings of sellers' queries can be matched
with the relevant content. We achieve this by engineering prompts in an
elaborate fashion that makes use of the rich set of meta-features available for
documents and sellers. Using a bi-encoder with cross-encoder re-ranker
architecture, we show how the solution returns

[Read Full Article](http://arxiv.org/abs/2401.04732)